Nike Launching ‘Pro Hijab’ To Make Sport More Accessible For Muslim Women

Nike Launching Pro Hijab To Make Sport More Accessible For Muslim Women 653 17 0303 NIKE SP17 WMNS 0388 02 67078 Nike are introducing a Pro Hijab variety in a bid to lead the motion for higher inclusivity in sport.The 2016 Rio Olympics brought back some hope in closing the gender gap in sport participation with 45 per cent of athletes completing being ladies, however when this inequality is only simply being taken on, envision how unattainable the market is for Muslim women.The sports brand name is looking back to it’s founding objective for this project– to serve professional athletes, marked by their signature addendum ‘If you have a body, you’re a professional athlete’.

Nike Launching Pro Hijab To Make Sport More Accessible For Muslim Women 1184 Nike Hijab7055 67072 Nike Gender and race ought to not marginalise athletes, and creating a range that caters to the modest cultural requirements of Muslim women.American fencer Ibtihaj Muhammad was the first woman to use a Hijab on team U.S.A in the Olympics in Rio 2016. As Muslim ladies start breaking through the numerous metaphorical ceilings to the world phase, the Hijab is becoming a lot more common sight.United Arab Emirates’weightlifter Amna Al Haddad has actually been an important inspiration for Nike as she had a hard time to discover a Hijab that didn’t move throughout action while permitting adequate breathability. Nike The Nike Pro group, which focuses on developing athletes’ base layers, took feedback from Muslim athletes as well as consulting with advocates

and local neighborhoods to produce an efficiency hijab that resembled a second skin.The Pro Hijab is a pull-on design made from a single layer mesh with small holes for breathability, keeping it totally opaque, and finished with

their hallmark Swoosh above the left ear at the demand of the athletes to highlight the hijab’s peak efficiency nature.While womenswear currently accounts for simply one-fifth of Nike’s sales, it is the fastest-growing area of its organisation.< img itemprop=" contentUrl"src=" http://cdn-r2.unilad.co.uk/wp-content/uploads/2017/03/1154-Nike_Hijab7223_67068.jpg "alt=" Nike Launching Pro Hijab To Make Sport More Available For Muslim Ladies 1154 Nike Hijab7223 67068" width="1200"height="800"title="Nike Introducing Pro Hijab To Make Sport More Accessible For Muslim Ladies 1154 Nike Hijab7223 67068 image "> Nike The last few years has actually seen a big focus on active wear for females, however I believe it is very important not to take the focus far from sport and turn it to visual appeals, because this only additional facilitates sexist gender norms.The Pro Hijab range, available in black, large grey and obsidian, will be launched early next year.

Source

http://www.unilad.co.uk/fitness/nike-launch-pro-hijab-to-make-sport-more-accessible-for-muslim-women/